NIKE GOLF TO INTRODUCE NEW PRODUCTS IN A LARGER PRESENCE AT 2012 PGA MERCHANDISE SHOW

apphotonews — Thu, 15 Dec 2011 23:26:06 +0000

NORWALK, Conn. – Nike Golf will unveil their newest products to more than 40,000 attending PGA Professionals
and golf retailers from around the world during the 2012 PGA Merchandise Show, Jan. 26-28, at the Orange County
Convention Center in Orlando, Fla. In addition to a new Nike Golf “Experience” right on the Show floor, the company
also will participate in the 10th Annual PGA Merchandise Show Outdoor Demo Day and the Indoor Demo Days at the
Equipment Test Center.
“The PGA Merchandise Show is a great place to showcase new product innovations and unveil new technologies
that will help golfers to become better,” said Mike Francis, U.S. General Manager for Nike Golf. “We are bullish about the
new products that we will be introducing to consumers and customers and can’t wait to tell our stories.”
During the PGA Merchandise Show Outdoor Demo Day, scheduled for Wednesday, Jan. 25, at Orange County
National Golf Center & Lodge in Orlando, Nike Golf will showcase their full product line and provide equipment testing
opportunities on the range and putting green. From Thursday, Jan. 26 through Saturday, Jan. 28, Nike Golf will offer a
preview of their newest product lines within a new Nike Golf Experience located near the Equipment Test Center on the
Show floor. Also, hands-on testing opportunities of the latest Nike equipment will be made available during Indoor Demo
Days at the Equipment Test Center. Nike Golf joins some 1,000 golf vendors, representing every business sector of golf
from all of golf’s market leaders to start-up companies, who will display and demonstrate hundreds of thousands of golf
merchandise that will appear in golf shops and retail stores throughout the 2012 golf season.
“We are pleased that Nike Golf will introduce their newest products on the Show floor at the PGA Merchandise
Show and at Outdoor Demo Day,” said Allen Wronowski, president of The PGA of America. “Attending PGA
Professionals and industry leaders have come to look forward to Nike Golf’s special demonstration events during Outdoor
Demo Day. And, their new Nike Golf Experience on the Show floor is an exciting opportunity for all attendees to learn
more about their latest product lines and connect with company leaders.”
About the PGA Merchandise Show
The 2012 PGA Merchandise Show, held January 26-28, in Orlando, Fla., will welcome some 1,000 top golf companies and
brands and more than 40,000 industry professionals from around the world to the industry’s 59th annual global summit for
the business of golf. The PGA Merchandise Show Outdoor Demo Day, the world’s largest professional golf testing event,
tees off the Show on Wednesday, Jan. 25, at the Orange County National Golf Center. During Show days, PGA
Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest
equipment, learn proven business best practices, network among peers and move forward the business of the game.
Organized in partnership with The PGA of America as a trade-only event, the 2012 PGA Merchandise Show will be held in
the Orange County Convention Center ~ 8:30 a.m. – 6:00 p.m. on Jan. 26-27; and 8:30 a.m. – 3:00 p.m. on Jan. 28. For more
information, visit www.pgashow.com.
About Nike Golf
Located in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and
accessories worldwide. Nike Golf is passionately dedicated to ushering in the future of this great game by developing
ground-breaking innovations that enable athletes to perform at their physical and mental peak. For more information on
Nike Golf, visit our website at www.nikegolf.com . To follow Nike Golf on Twitter visit www.twitter.com/nikegolf and to
become a fan on facebook, go to www.facebook.com/nikegolf . Editors and journalists in the U.S. seeking editorial
information and downloadable images, visit www.nikegolf.com/presscenter. For international journalists, please contact
Nike Golf’s public relations representative in respective countries for information.
CONTACT INFORMATION:
PGA Merchandise Show: Sherry Major, (716) 662-3855, smajor@reedexpo.com
Nike Golf: Beth Gast, (503) 532-8852, beth.gast@nike.com